What is Digital Signage
Digital signage is a form of ad-supported out-of-home information, entertainment and other content. Unlike static printed signs and billboards, the content of the digital sign can be changed dynamically, typically with the goal of delivering targeted messages to specific locations at different times. Digital signs may be scrolling message boards, LCD or plasma display panels, electronic billboards, projection screens, or other emerging display types. Digital signage offers superior return on investment compared to traditional printed signs because they can be networked, and the content can be adjusted without the need to dispatch personnel to the physical site of the display.
Why is Digital Signage Growing?
It’s been called the “outerNet” – a means for e-marketing to new high traffic or demographically-specific venues. Digital signs are often compelling if they relate timely news, safety bulletins, music videos or other infotainment. Increasingly advertisers are realizing the impact of dynamic multimedia promotions seen by essentially captive audiences within retail establishments, waiting rooms, taxicabs and other surface transit, elevators and lobbies. These out-of-home impressions have an immediate impact and influence on customer behavior – a reason why ad budgets for digital signage have been doubling every two years. Whether your enterprise is contemplating an advertising network, a promotional network, or an information network, digital signage enables you to immediately reach and influence your target audience in ways you never thought possible. As compared with static signs, digital signage enables you to:
- Dynamically refresh content and messages
- Offset costs with relevant ad revenues
- Lower operational expenses with remote management
- Increase efficiency of overall communication
- Promote your brand
Dynamic Signage Updates Via Sprint’s Mobile Broadband Network
Wireless connectivity eliminates the need for data cables, and thus it’s simple to move signs to accommodate reconfigurations of space in lobbies, retail stores and similar locations. More importantly, data-optimized wireless technology like Sprint’s EVDO mobile network is ideal for any enterprise contemplating digital signage because it links mobility with a real-time broadcast capability of ever-updated content. For companies that supply digital signage, the implementation delivers these benefits:
- Reduces deployment time and accelerates return on investment
- Eliminates the cost and complexity of managing a network at each site
- Simplifies placement and relocation within one site or multiple sites
- Promotes improved signage security over static network connections
- Eliminates the cost of satellite, Wi-Fi or hard-wired connectivity
- Reduces installation cost – only requires placement and connection to available power
Walsh Wireless: Mobility Simplified
Our proven, market-tested implementation of Sprint-enabled digital signage networks is your assurance of our know-how and experience. Our unique partnership with best-of-breed technology companies means your application relies on the highest quality hardware, software, installation services, site surveys, network management and other support platforms to suit your particular requirements. Only Walsh can deliver the integrated, seamless, 5 star experience to wirelessly enable your digital signage application.
